Where community leaders develop and deploy new ideas.

Vista Maria

A nonprofit charitable organization that provides housing and support to victimized girls and women with best-practice treatment programs within Southeast Michigan

For over 100 years, Vista Maria has been providing food, shelter, education to develop positive personal relationships and meaningful lives and careers for vulnerable young girls. While their mission and service is remarkable, Vista Maria needed help elevating awareness of their youth transitional program and fundraising events. 

Dandelion worked closely with Vista Maria leadership to evaluate their fund development strategy. To be competitive in today’s challenging fundraising landscape, Vista Maria needed a modern set of tools and technology to reach and engage a broader donor community. A key component was a user-friendly, dynamic web presence with robust donation capabilities. 

Our team designed and built for Vista Maria a new, easy-to-navigate website which allowed for an increase in online donations. The website also included an interactive, password-protected portal where employees could access human resource tools and other critical information.

Additionally, our team produced fresh, new communications materials for Vista Maria’s flagship fundraising initiatives including the annual Dolly Drive and the Shepherds Hall Transitional Living Program. Through graceful design and and streamlined messaging, we were able to establish a strong visual identity for these initiatives, punctuated by a compelling appeal for support. Together, these efforts helped advance Vista Maria’s strategic vision to end the cycle of poverty, abuse and neglect for children in our community.

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