Humble Design

A nonprofit organization that collects gently used household goods and matches them with Detroit families


The Problem

Humble Design was born of the belief that families emerging from homelessness deserve a furnished, well-designed home. With the mission of turning four bare walls into a welcoming home, Humble Design collects clean, gently-used household goods and furnishings to match them with Detroit families coming out of transitional shelters.

By providing families with basic home necessities such as a bed to sleep in, dressers to put away their children’s clothes, a dinner table for family meals, Humble Design is able to dramatically lower the rate of families who relapse back to homelessness. Although Humble Design knew their program worked, they struggled with how to communicate their success in a compelling way that would attract funding partners; this precluded the organization from scaling beyond the local market.


The Solution

After auditing Humble Design’s financials, Dandelion prepared three-year projections, and assembled hard data to clearly communicate the program’s success.

Using video, we documented their innovative processes and gathered testimonials from families who had received the benefit of their services; with this, we were able to package Humble Design’s story into a dynamic, engaging narrative to capture both the quantitative facts and qualitative experiences that helped position the organization for additional investment, national growth and scale.

Following our initial engagement, Humble Design was approached with an opportunity to establish a strategic partnership that would make it one of the largest furniture banks in the country. At their request, Dandelion helped develop the strategy that enabled the organization to successfully negotiate the transaction and developed presentation materials to enhance their ability to cultivate and establish future partnerships.